It would be great if on the Careers page/portal. The applicants can search for job openings based on location, interest, department, part-time/full-time, internship etc. That way they can filter directly to their own interests and apply.
For example we would like to send instructions to all of the students we met a recent career fair with instructions. Go to "this link" and select "internships" to see our openings. It could further sort with internships starting during the "summer" or "winter".
I would be more than glad to talk to someone to expand on this idea. It basically boils down to a decision tree where applicants can narrow down on what they are looking for - or how we would specifically point applicants on how to search.