First and foremost, write a great job description...if someone can't visualize themselves or one of their friends doing the job, they are unlikely to forward it along.
Second - include a referral reward! There's nothing like cash to motivate people to open up their address book and take a few moments to help promote your job.
Third - keep it short and simple... because the job description and referral reward amount are included in all JobScore referral requests, in your intro:
Include an update - maybe some information about a recent customer win, an office move, a recent hire, or something else exciting that's happening in your business
Talk about why the job is open
Ask them to forward it to great people they know
Make sure to say thank you!
- Consider adding a reward for referrals who you hire.
- Include your name and contact information in case they have questions